Thursday, June 13, 2019


We interrupt Thursday’s Historical Trivia for exciting book information from Ronel Janse van Vuuren on her new release Dark Desires.
Blurb Dark Desires
Iron and fae aren’t friends. But Tasha has no choice but to be in the human realm: her very life is at stake.
High School isn’t much safer than Faerie, though. Clicks, falling in love and navigating day-to-day activities are dangerous enough without the added dread of being unmasked as being otherworldly.
But when something happens and everyone reveals their true selves, Tasha has a choice to make: will she save them from the curse upon them and reveal her true nature, or will she let them die and stay safe?

The Power of Short Stories

Studies have found that the average attention span of people have dropped from [insert stats]. Not only do our books have to compete with various forms of technology, other activities and other books, they also have to compete for the full attention of the reader.
Your book needs to stand out.
We all know that. We write the best books we can, put them through various rounds of editing to bring them to industry standards, we have them professionally formatted, and we have eye-catching, genre-specific covers made for them.
But that is the bare-minimum, the cost of entry.
Now your book is bought. The reader starts to read. Life happens. Your epic saga is abandoned. Perhaps forever. Why?
“The first page sells this book. The last page sells your next book.” – Mickey Spillane
If you haven’t made that crucial emotional connection with your reader, they won’t invest their time and energy to read your book. and, as the quote above explains, if they don’t finish this book, they are less inclined to buy your next book and the next.
How to bridge that gap?
Short stories.
“Dark Desires” at around 5k can be read comfortably in one sitting, gives the reader a satisfying journey, showcases my writing style and World, and makes a lasting impression on readers.
The upside: at the price-range (99c) a lot of people will give a new (to them) writer a chance; at the time-to-read range (less than an hour) a lot of people will give a (new to them) writer – and genre – a chance; stories rejected for anthologies can be rewritten, edited and published in this format; stories accepted for print for which you have your rights back can be published in this format; e-book royalties are reasonable; your entire catalogue can (and should!) be listed in the back for the reader to check out; it doesn’t take as long as a novel to write and publish.
The downside: unless you sell thousands of copies, your overhead might stay higher than your profit; readers can come to expect short reads from you, meaning you’ll have to constantly produce shorter works, leaving your longer projects on the back burner; instant gratification (faster turn-around than a novel/novella that can lead to abandonment of longer projects); only available in e-book unless you create an anthology of previously published short stories and then publish as a paperback; short stories are usually perceived as literary fiction and thus doesn’t sell as well as a full-length novel.
Personally, I like to see the glass as half-full of water and overflowing with air.
As for Tasha from “Dark Desires”: would her story have benefited from being longer? No. Can she have more adventure – in any length? Yes. I believe her story is so much more powerful because of the brevity.
Why not get your own copy of “Dark Desires” and we can discuss this point?
Author Bio Ronel 2019
Award-winning author Ronel Janse van Vuuren mainly writes for teens and tweens, though she is known to write mythology-filled short stories for anthologies aimed at older readers. Her dark fantasy works, usually full of folklore, can be viewed on her website and on Goodreads.
Ronel can be found tweeting about writing and other things that interest her, arguing with her characters, researching folklore for her newest story or playing with her Rottweilers when she’s not actually writing.
All of her books are available for purchase from major online retailers.
Sign up to be notified of new releases, giveaways and pre-release specials – plus get a free eBook – when you join Ronel’s newsletter.
Connect with Ronel online
Ronel the Mythmaker, Website of Dark Fantasy Author Ronel Janse van Vuuren: 



  1. Congratulations Ronel.
    This greedy reader reads novels, short stories, biographies, memoirs, cornflake packets...

  2. Replies
    1. You are most welcome. Wishing you much success.

  3. Sounds like an interesting read. I like short stories, but prefer longer novels to get my teeth into. My dark desires just now are all for bitter-choc ice! Hugs, Valerie

    1. It does, doesn't it, Val?
      I hear ya on the bitter-choc ice. Heh.
      Hugs received and returned.

  4. Thanks for stopping by to support Ronel.

  5. Short stories are a great way to draw in new readers and hook them on your books. I'm glad I have a short story available that leads into my Cassa series.
    Congratulations, Ronel!

  6. Congratulations to Ronel. I enjoyed the read and learning about her Dark Desires. What a great way to promote books and a wonderful service you provide the writing community, dear Sandra.

  7. All the best to Ronel, agreed that our attention span is shortening.

  8. Congratulations, Ronel. It's a terrific accomplishment! And to you, Sandra, thanks for all you do to support writers!

  9. It certainly is a terrific accomplishment.
    Thanks for the kind words, Jeanie.

  10. Never thought about the opposite side, but yeah, people might always expect the short.