I just got a notice that a very popular author I like has a book coming out. Since pricing is getting to be a hot topic in e industry, I glanced to see what the e price was for the new release. I was stunned to see the price was $14.99. Nearly fifteen dollars for an e book? If you're willing to forgo the hard copy, its cheaper to buy a paperback. How can a publisher justify that price for an e?
After this mental rant, I looked at the prices of my own e's and noticed a couple were listed at $8.95. So with a gulp, I swallowed my indignation. I realize, that unless the reader buys directly from the publishing site, its like anything else...a chunk goes to the middle man/distributor.For publishers, and self-pubbed authors, pricing is a fine line. Every publisher has his/her own idea of what price will net the most profits.
So if you were a publisher--or if you are one--what would be your approach? Mark it higher so that everyone makes something from the sale or bring the price down in hopes you'll sell more books and be compensated for the drop in price?
What do you think is a reasonable price for an e book? And what price do you normally pay for an e?